Competition

Competition Faced by Parachute:

Competitors are really not a threat if they are understood and are dealt with pro-actively. They give a good insight about what your current position is relative to them. Competition drives companies to constantly deliver – exceptionally. Understanding your competitor gives an insight into their future moves and decision sometimes. Analysis of Competition is a learning process of knowing your competitor in and out.

Parachute is world’s largest selling coconut hair Oil and it too is subject to competition. It's competitors are Parachute.

Direct competitors are those who compete against the brand in same product category while indirect competitors are those may act as substitutes for a product. Parachute coconut Oil faces direct faces direct competition from Vatika Enriched Coconut Hair Oil as they both are in same category of coconut hair oil. The brands like Dabur Amla Hair Oil, Bajaj Almond Drops, ,Bajaj Bramhi Amla Oil, Nihar Shanti Amla Hair Oil, Keo Karpin Hair Oil etc are substitutes for Parachute Coconut oil as they offer hair care with different type of oil. If customer does not like coconut oil or is unhappy with parachute’s sticky oil, they might just easily change their preference to the above stated substitutes.

The table below shows how the competitors differ with each other.