General Questions Answered

Who buys this item ?

As a leading daily hair care product, all age groups can be a potential buyer for this item. This hair oil can be used on a daily basis and so potential buyers range across most of the age groups and genders.

What problems will this product solve?

Parachute hair oil has all the natural benefits of coconut oil known since the ancient times. It prevents hair damage and loss as pure coconut oil has high affinity for hair proteins and penetrates hair shaft easily thus repairing damaged parts. It also has cooling properties and is highly effective for people who have severe scalp sweating. Parachute oil has high moisture retaining capacity and keeps hair moist and soft, effectively preventing hair breakage. Apart from all these Parachute hair oil provides natural solutions to various hair problems like toning of dry hair, prevents breakage and split ends and helps in reducing baldness and graying of hair. Various fatty acids present in the oil serve as anti dandruff agents and provide natural hair conditioning, better than most chemical hair products available.

Which attributes are important and why? 

Certain attributes of  Parachute oil make it a highly successful product. Along with daily hair care, the oil can also be used for hair toning and hair conditioning. The hair oil also has anti bacterial and anti fungal properties. Regular application of this oil seals in hair moisture and shields hair protein against environmental impurities and heat. The pure coconut oil extracts used is a rich source of Vitamin E and Vitamin K which prevents hair falls and promotes thick hair growth.

If this decision is the first time, how will it go? If it is repeat, how will it be? 

For the first time decision to use the product is purely based on how the product is marketed and as a buyer how at one glance it can be seen as a solution to the problems that the user is facing. The product should appeal to the user as a value added one and should fit into their budget. The repeat depends on how the customer relates to the brand after using it. Its value for money, competition and its position over other products of the same genre is considered. The product will be bought again by the customer if it successfully satisfies all such conditions.

How was the deliberation in your head?

It is a daily use product which has a good potential because of its huge consumer base. Anyone and everyone uses it(any income group).