Product Hierarchy

The Product Hierarchy

The product hierarchy stretches from basic needs to particular items that satisfies those requirements. Product Hierarchy comprises six levels.

Need Family: It is the core requirement that underlies the existence of a product family. The requirement for Parachute Hair Oil is generated from a need for personal care.

Product Family: All the product classes that can satisfy a core need with reasonable effectiveness comprise product family. Parachute is a part of the hair care family.

Product Class: This is a group of products within the product family recognized as having a certain functional similarity.This is the product category. The category being taken into consideration here is the Hair Oil category.

Product Line: A group of related products manufactured by a single company is a product line. All the products lie within a product class that are closely related because they perform a similar function, and are sold to the same customer groups, as well a they are marketed through the same channels, or fall within given price ranges. In such a case, Parachute Hair Oil is the product line which has a range of product types.

Product Type: A grouping of similar kinds of manufactured goods. Items in a type share one of several possible forms of the product. Parachute has a number of product types such as Parachute Tender Coconut Oil, Parachute Jasmine, Parachute Advansed and Parachute Therapie.

Item: An item is stock keeping unit. It is a distinct unit within a product line or a brand distinguishable by size, appearance, price or some other attribute. Parachute oil is available in different sizes and accordingly have different prices. It is available in family pack bottles, sachets, normal flip flop cover bottles, etc.