Holistic Marketing

Holistic marketing helps all the pillars of the marketing strategy standing together and most importantly keeps the business going right. Marketing strategies have been evolving over time and today various channels are used to target the diverse audience, therefore it is important that there is no conflict between the content or the channels. Marketing holistically enables marketer to consider and include all perspectives. A successful marketing requires efficient relationship marketing, internal marketing, integrated, performance marketing and marketing. There has to be reason and substance in everything when marketing is considered.

HOLISTIC MARKETING AT PARACHUTE  

Products

People  in India generally believe that the health of the hair, nails and skin indicates the health of the person. Following this idea Parachute has come with many brand variants where each of them deal with a new value-add, be it a shift from non- sticky fragrant oils to diagnostic or ayurvedic variant or more of such kind. Parachute has always tried to maintain a holistic approach towards hair care products.

    

Management

The management of Marico is driven by people with a vision. this vision is not only goal oriented but the management also works with passion and pass on the same culture and feeling to all management levels. A holistic management is a pro active approach. It effectively communicates and responds quickly to any changes. Marico has such a holistic management and hence has been able to retain the brand ans title of market leader in coconut hair oil over years.  

Communication

Parachute has expanded its customer base across regions, penetrating equally in urban as well as rural areas, hence it has modified its communication methods with audience over years . Though central theme of purity and quality remained same, more connotations got added to it over time. Also in recent years parachute has started with digital marketing with changes in times. It has seen diversification in distribution channels and content both over the years.