B2B Vs B2C Marketing:
Well defined strategies and tactics, well aligned marketing and excellent customer services are required in both B2B and B2C. B2C sales are often emotional, low priced on an average and the first point of contact is right before sales. B2B sales on the other hand are rather rational, expensive and are usually long term relationship based.
Parachute hair oil involves a B2C sales strategy. Customer buys the product at a lower price from the market at retail store.The first point of contact between the customer and the product occurs at the store where the purchase is being made. Such a purchase is more society and culturally influenced. It is more lifestyle based and depends on the likes and dislikes of the customer.
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