Branding

Branding is defined as a “name, sign, term, design or symbol, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers” by The American Marketing Association (AMA). It essentially means how the product is effectively communicated to customers such that they identify the brand . Branding is more than just a tagline and  logo. It implies to consistently driven attention grasping strategy.

To create awareness, Parachute  has employed various means of  advertisement in print, radio, TV and digital.Parachute as a brand has maintained its position as a market leader and a quality deliverer. It has always assured its customers of quality deliverance with promise of healthy nourishing long hair.
Parachute projects itself as being a ‘pure coconut oil’. So far parachute has never been involved in any defamation case regarding product hence maintains a credibility envious to others. It is non- sticky, affordable and available in difference fragrances. Parachute is reaching out to its loyal customer base more vigorously.